Benjamin Maunier

Benjamin Maunier

Sr. Product Manager

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Benjamin Maunier · Montréal

Hi, I'm Ben.
Montréal-based PM
building products that matter.

I uncover the signals that matter, align teams around what to build next, and drive decisions that elevate performance. More than data — clarity and direction.

Let's build together
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What I bring

01

AI-augmented PM

The gap between idea and execution has shrunk dramatically. I leverage AI to move faster, think deeper, and stay closer to what users actually need.

02

Psychology-driven decisions

Master's in UX Research. Published scientist. I understand why people do what they do — and design products that align with it.

03

Research at scale

200+ user interviews across industries. I've built research frameworks that reduce dev waste by 30% and cut guesswork out of roadmaps.

Point of View

In the AI age, PMs work with something that doesn't just execute - it anticipates. The gap between idea and execution has shrunk so much that good PMs have been set free.

AI automates the craft. What remains is the art - designing for trust, understanding emotion, deciding what deserves to exist.

The best PMs of this era won't only optimize funnels. They'll translate between intelligence and intent. Speed isn't progress. Progress is knowing where you're going - and why.

Benjamin Maunier · Product Manager · 2026

"

You can only connect the dots looking backwards. So you must believe that they somehow will. And take the leap forward, now.

Steve Jobs

Selected work

Flare

Jan 2025 — Present

🔐 Cyber Security

Scaling a cyber threat intelligence platform

Challenge

55

countries served daily

Challenge

Global scale, one platform

  • Enterprise clients in 55 countries
  • Core alerting workflows used daily
  • Platform complexity growing fast

Approach

PLG first

PLG + structured discovery

Approach

PLG First

  • Introduced structured discovery rituals
  • Spearheaded PLG to cut time-to-value
  • Data-driven prioritization frameworks

Build

7

person cross-functional team

Build

Led 7-person cross-functional team

  • 6 engineers + 1 designer
  • Owned roadmap & execution end-to-end
  • Became the go-to for cross-team clarity

Impact

50%

trials converted, pipeline unlocked

Impact

Key contributor to $30M Series B

  • Achieving a 50% free trial to conversion rate
  • 350+ enterprise clients served daily
  • Direct contributor to $30M Series B

DataStream

Feb 2022 — Jul 2023

🔐 Cyber Security

Speed & Simplicity — rebuilding a B2B insurance platform

Challenge

20

person startup, zero PM process

Challenge

No process, no model

  • 20-person startup, zero PM process
  • Cyber insurance market with no distribution model
  • No quoting tool, no KPIs, no user research

Approach

E2E

lifecycle ownership

Approach

Design Thinking + data-driven decisions

  • Ran Design Thinking workshops to align stakeholders
  • Defined KPIs before writing a single spec
  • Owned discovery, prioritization & roadmap E2E

Build

<5min

quote generation time

Build

Quoting platform + 3rd-party distribution

  • Built quoting platform with insurance carriers
  • Positioned DataStream as trusted 3rd-party vendor
  • Shipped with engineering — definition to deployment

Impact

+200%

user registrations

Impact

200% growth in user registrations

  • +200% user registrations post-launch
  • Reduced quote time to under 5 minutes
  • Created a scalable B2B distribution channel

IBM iX × Air Canada

Sept 2018 — Aug 2020

✈️ Airline

The research behind a 4.7-star mobile app

Challenge

37M

travellers, one mobile app

Challenge

37M travellers, zero UX practice

  • 37M travellers relying on one mobile app
  • No UX research practice or infrastructure
  • Design decisions made without user validation

Approach

0→1

center of competence built

Approach

Built UX practice from scratch

  • Built a Center of Competence for UX research
  • Set up testing in real airport environments
  • Combined interviews, usability testing & analytics

Build

70+

interviews at the airport lounge

Build

Research in the field, not the lab

  • 70+ interviews conducted at airport lounge
  • Analyzed scenario completion rates to fix navigation
  • Mapped tap paths to reduce friction

Impact

4.7/5

App Store · 144K+ reviews

Impact

4.7/5 — 144K+ reviews

  • 4.7/5 on the App Store with 144K+ reviews
  • Errors categorized → targeted improvements
  • UX practice scaled across all digital channels

My toolkit

Product & Strategy
Notion Jira Linear
AI
Claude Cursor BuildBetter
Research & Data
Maze Amplitude Pendo
Design & Collaboration
Figma FigJam
Development & Delivery
GitLab Confluence Slack

Get to know me

Beyond
the résumé.

🏋️

I build my discipline in sports. Training keeps my mind sharp and my decisions grounded.

🎧

I love music and mixing. There's something about blending sounds that feels a lot like product work — finding the right balance.

🍹

I love mixology and cocktails. Crafting the perfect drink is an exercise in precision, creativity, and knowing your audience.

At the end of the day, it's all about people.

🎵 My current playlist

My mood at the moment — press play and you'll get it.

About

Benjamin Maunier
Montréal, QC

Scientist first,
PM second.

I started my career running applied research on human behavior at HEC Montréal's Tech3Lab — analyzing psychometric, behavioral, and physiological data to understand how people interact with technology. That scientific foundation never left me. I build with the same rigor I researched with.

7+
Years experience
200+
User interviews
5
Industries
📄

Published Research

How to Construct and Visualize a Global Portrait of Both Lived and Perceived Users' Experiences?

MDPI Designs · August 2019

📄

Published Research

Keep Calm and Read the Instructions — Factors for Successful User Equipment Setup

ResearchGate · 2018

Let's build
something worth feeling.

Open to Senior PM roles in sport, music, and entertainment. Based in Montréal, open to remote.

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